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    <loc>https://www.imogenfloral.com/blog</loc>
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    <lastmod>2026-01-23</lastmod>
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    <loc>https://www.imogenfloral.com/blog/howd-you-get-into-florals</loc>
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    <lastmod>2026-01-23</lastmod>
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      <image:title>Blog - “How’d You Get Into Florals?” - Make it stand out</image:title>
      <image:caption>Yep, that’s me (the big baby in the carrier) next to my sister in front of our parents’ hydrangea bushes outside our childhood home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/53e4ef6d-bc87-4c9d-aa31-3ee7a27cde78/unnamed+%281%29.jpg</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - Make it stand out</image:title>
      <image:caption>Or when my grandmother sewed me a custom flower costume for Halloween in 1996.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/432efb83-3e9c-4814-a05a-1d30f338a587/466969775_10232624745548706_7375316421355940325_n.jpg</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - Make it stand out</image:title>
      <image:caption>Taken by Carla McDonald during my year working as an Associate Company Member at a theatre in Memphis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/1363a333-bceb-4f99-91cc-9bf64328fca4/stems+apprentice.png</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/889992f9-abf8-4afb-a39c-ceac58e80eed/unnamed+%282%29.jpg</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - I started at Stems Brooklyn as an unpaid apprentice just to learn the basics.</image:title>
      <image:caption>Here’s a picture I took of myself in the bathroom on my first day, probably one second after I learned how to process a rose:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/219b06cb-02f8-4670-8d7c-b2e80cee8af2/IMG_2168.jpg</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - The day you acquire a toolbelt is the day you become unf-ckwithable as a florist.</image:title>
      <image:caption>The day you acquire a toolbelt is the day you feel completely unf-ckwithable as a florist</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - “How’d You Get Into Florals?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/1769197440116-ZQX2W5SQTX1JDANDT2SL/mechanics+for+arch.jpg</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - Foam free mechanics design</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Blog - “How’d You Get Into Florals?” - Purple wedding arch</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/7636b27e-f22e-47f6-b147-9d89dadb0fbf/unnamed+%283%29.jpg</image:loc>
      <image:title>Blog - “How’d You Get Into Florals?” - My last wedding with Stems- a gorgeous Indian fusion wedding at The Foundry in Long Island City.</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - “How’d You Get Into Florals?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.imogenfloral.com/blog/pantone-color-of-the-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/eb3651d1-a0fb-4e65-af89-94e1f4f5d7d8/pantone-2025.jpeg</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/6c5e38fa-8e43-424d-aa47-076d55734b1a/Screenshot+2025-04-18+at+2.18.18+PM.png</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>My initial color palette, accompanied by a sketch I did of a potential ceremony design and several inspiration images from other florists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/07b91e4d-0e01-4913-8b6f-7655f7efac21/Screenshot+2025-04-18+at+2.36.53+PM.png</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/f162f9c3-0577-4aa2-940b-cbee824c2829/Mocha-Mousse-Styled-Shoot-1.jpg</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>Flat lay put together by Wandermore Photography- peep the date pods that were an impulse buy at the flower market and totally brought everything together!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/a3c65e64-a401-4163-9c73-85045ce55464/Mocha-Mousse-Styled-Shoot-21.jpg</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>Don’t sleep on a pocket boutonniere- when else do you get to wear a mini garden in your suit jacket?!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/2d43c9a0-ac6b-400a-83ee-1e39d2da6139/Mocha+Mousse+Styled+Shoot-170_websize+%282%29.jpg</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>Deconstructed ceremony design, featuring a deep mousse fabric for styling.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year</image:title>
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    <image:image>
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      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/c06d4cd4-457d-4dce-93e2-374f032f9116/Mocha+Mousse+Film-57_websize+%281%29.jpg</image:loc>
      <image:title>Blog - A Color Theory Challenge: Designing Florals for the Pantone Color of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.imogenfloral.com/blog/number-one-tip</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
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      <image:title>Blog - Number One Tip for Wedding Bouquets That You Probably Don’t Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/4b077502-12ba-4ad1-8c72-6f4e094ef305/julia_steve_wedding_0007.jpg</image:loc>
      <image:title>Blog - Number One Tip for Wedding Bouquets That You Probably Don’t Know - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/d54e4041-5380-4aee-ae5b-4e5168f8ea74/floral-149+2.JPEG</image:loc>
      <image:title>Blog - Number One Tip for Wedding Bouquets That You Probably Don’t Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Number One Tip for Wedding Bouquets That You Probably Don’t Know - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/4d5fe39c-abab-4e59-883c-5a6d202d7587/floral-153.jpg</image:loc>
      <image:title>Blog - Number One Tip for Wedding Bouquets That You Probably Don’t Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/d8cad202-f2e9-469c-b1c9-76a2b387bd88/Wandermore2.jpg</image:loc>
      <image:title>Blog - Number One Tip for Wedding Bouquets That You Probably Don’t Know - Make it stand out</image:title>
      <image:caption>Wandermore Photography (for Stems Brooklyn)</image:caption>
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  <url>
    <loc>https://www.imogenfloral.com/blog/planning-my-own-wedding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-02</lastmod>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist</image:title>
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    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist</image:title>
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    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist</image:title>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist</image:title>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist</image:title>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist</image:title>
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    <image:image>
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      <image:title>Blog - How Planning My Own Wedding Made Me a Better Wedding Florist - Make it stand out</image:title>
      <image:caption>Forever Photography</image:caption>
    </image:image>
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  <url>
    <loc>https://www.imogenfloral.com/blog/coquette</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/ce29f607-263a-41c1-88ac-874edb8277bf/IMG_5847.jpg</image:loc>
      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>A selection from my time at Stems Brooklyn. Photo by April Massey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/823392ba-3333-4155-a87e-7e35971e3934/220814LIBEMI1191.JPG</image:loc>
      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>A selection from my time at Stems Brooklyn. Photo by Christian Oth Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/d7faf576-a48f-40c3-b10b-4379158eff18/IMG_5856.JPEG</image:loc>
      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>A selection from my time at Stems Brooklyn. Photo by April Massey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66ce36c7e944221cedf8da5b/ce6f0b0c-850b-48df-832b-91eb2df6361e/IMG_5848.jpg</image:loc>
      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>A selection from my time at Stems Brooklyn. Photo by April Massey.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Current Color Palette Obsession</image:title>
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    <image:image>
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      <image:title>Blog - Current Color Palette Obsession</image:title>
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    <image:image>
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      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>Pink foxglove (the purple dalmatian variety is also beautiful, but I’m a sucker for the blush pink).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>Phlox (this bloom does NOT smell great, but sure is pretty).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Current Color Palette Obsession - Make it stand out</image:title>
      <image:caption>Local sweet pea, in all its tendril-y glory</image:caption>
    </image:image>
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